Proper implementation of a marketing strategy is essential for business success. In today’s post from strategy expert and author, Scott Glatstein, we learn how to properly choose and implement marketplace strategy.
Research shows very few companies actually know how to create an effective strategic plan AND successfully implement it in the marketplace. Is your company one of them? Failure to properly implement your marketplace strategy does much more than create glitches in the business. It can actually lead to business failure. And, in many situations, an incorrectly administered strategy is worse than no strategy at all.
Why Strategy Disconnects Occur - And What It Can Mean to Your Business
Disconnect begins when businesses make a promise to the marketplace without first completing a self-assessment of competencies. When creating their marketplace strategy, most organizations research customer needs, competition promises and relevant gaps between the two. Yet, most companies do not recognize their current […]