Now that you’ve focused on finding the right keywords, setting up your Adwords campaigns, and choosing your bids, it’s time to divert your attention toward landing pages. Internet marketers have proven that a change in landing pages, to accommodate your specific keyword groupings, can have a positive impact on results.
We all know landing pages are important and A/B testing is a common phrase among search marketers, but are we as an industry taking landing pages to the next level? Search engine marketing traffic is highly engaged and quite honestly, different from other online media. So, why do we direct this traffic to the same generic landing pages?
There is a new movement that centers Web design around search intent. Strong keyword groupings that in the past didn’t have a good “home” will now get a custom built landing page with tailored […]