When using email marketing to sell a product or service you can’t just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your newsletter from a form on your website.
People do not purchase from those they do not know. So the key to a successful email marketing campaign is “warming up” your readers to the sell.
The “warming up” process can be broken down into five distinct phases. It’s a good idea to keep these in mind as you work to warm up your lists.
Phase 1 — “Cold Readers”
These are folks who have just filled out the form on your website, or whose details you have received via co-registration.
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