When acquiring customers, you want to find people who will buy from you and stay for a long time. In many cases, it is hard to make a profit from consumers who buy once and never again. In fact, many marketers don’t consider a one-time buyer to be a customer at all — customers are those who have purchased from you two or more times.
So what should you offer to consumers to convert them into long-term loyal customers? It seems to me that there are five basic ideas that you should convey to them:
First, that you have a superior product or service. Consumers want to know why your product is the best for them. What special features can they take pride in owning? How was it made or how do you use it to produce great results? Product differentiation has always been a goal of […]