In an increasingly crowded market space, getting personal with your customers goes a long way. I wanted to share this recent article with all of my readers from Crystal Uppercue, a marketing manager of EU Services. Whether you have technical marketing expertise or are simply looking to improve your marketing results, you’ll benefit from learning more about “modeling” and personalization.
As marketers implement more sophisticated customer relationship management systems, databases gather richer content. Integrate what you have with predictive modeling techniques and you’re set to hit the market with wonderfully personalized communications. Customized messages, in turn, open awesome opportunities for jacking up response and improving ROI.
Here’s what you may not have realized: The direct marketing manager who knows how to plan and automate the responses to a cross-channel campaign will shine in 2008.
The integration of database wealth and precise campaign planning […]