Click through rate continues to be a key metric for Internet marketers. However, the question “What’s a good click-through rate?” is a little bit like asking “What’s your favorite movie?” Truthfully, it really comes down to personal preference. Just as some people might lean toward an adventure film as their favorite movie, others might prefer something from another genre.
The same is true for click-through rates on your Sponsored Search ads: The highest possible click-through rate may work for some—but it doesn’t work for all. That’s why the honest answer to the question is, “It depends.”
Click-through rates are naturally going to vary from campaign to campaign, and even from keyword to keyword. Everything involved in the way your ad is displayed plays a part, from your ad copy to the ad’s ranking on the results page.
This being the case, […]
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