In my last post about marketing to Millennials, I received a great deal of feedback asking about approach. “What’s different about marketing to Millennials vs. our existing segments?” many browsers asked. In an effort to allay some fears and get your marketing on track, let me cover some basics that never change.
Whether you are marketing to Millennials, generation X or Y, marketing basics remain the same. The only difference is essentially the technique used to communicate your message.
Keep It Simple
A great formula for marketing success is M.O.A.T. The moat approach as I like to frame it stands for “message”, “offer”, “audience”, and “timing”. As I’ve mentioned in previous posts, to be success in print, online, or in this Web 2.0 world, your marketing needs to be based on a deep understanding of your audience, the messages you disseminate, the timing of your messages and the […]
Archive for June, 2008
The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable.
In general, it is said that this group displays a great deal of confidence. This could be the result of focus they receive from parents and high expectations placed upon them – not to mention their new found independence with the advent of cell phones, the internet, and other electronic forms of communication. This is truly the first generation to grow up completely online and as a result, the marketing mix used to target them needs to evolve. As you might expect, this group is technically literate like none other.
Socially, Millennials are different as well. They are typically team-oriented, banding […]
Creating a trade show presence that is fun, enticing, and effective takes a great deal of work. Not only must you have a trade show display that creates an impact, you also need a staff that is friendly, knowledgeable, and efficient.
People skills are something not everyone has. The ability to quickly establish rapport, build confidence, and gain trust requires a skilled speaker. Your staff should also be knowledgeable of your offerings, and be able to answer any questions that your sales prospects may have.
When selecting staff for your trade show event, make sure you select staff have the following qualities:
- A warm, personable smile. The basis for any business relationship is the ability to make someone feel welcome and appreciated. An inviting smile can go a long way as an ice breaker.
-Comfort and confidence while maintaining priorities around strangers in a fast paced setting. Let’s face it, no matter how […]
In an increasingly crowded market space, getting personal with your customers goes a long way. I wanted to share this recent article with all of my readers from Crystal Uppercue, a marketing manager of EU Services. Whether you have technical marketing expertise or are simply looking to improve your marketing results, you’ll benefit from learning more about “modeling” and personalization.
As marketers implement more sophisticated customer relationship management systems, databases gather richer content. Integrate what you have with predictive modeling techniques and you’re set to hit the market with wonderfully personalized communications. Customized messages, in turn, open awesome opportunities for jacking up response and improving ROI.
Here’s what you may not have realized: The direct marketing manager who knows how to plan and automate the responses to a cross-channel campaign will shine in 2008.
The integration of database wealth and precise campaign planning […]
Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
To prepare your site for easy indexing, be sure to follow these basis guidelines:
1. Design your site in html or similar format that minimizes the use of java script and flash. The more complex you make your code, the more difficult it becomes for the search engine spiders to read your content and prescribe the appropriate Google PR to your web page.
2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves won’t drastically change the organic ranking of your site, they do create the display text users will see when your site […]